Sell Value, Package Outcomes
Organize services into clear journeys: “Liquidity Event Readiness,” “Debt‑to‑Freedom Plan,” or “Financial Operations Makeover.” Include milestones, deliverables, and success metrics. Buyers relax when they can picture the finish line. Share one package name and we’ll suggest stronger positioning.
Sell Value, Package Outcomes
Anchor against the cost of inaction and the value of improvement. Offer three tiers to frame choice, with scope guardrails and options. A client chose the middle tier after seeing risk mitigated in dollars. Practice saying your price out loud until it feels normal.